We all have days as Mums when the need for comfort takes precedence over looking particularly glamorous. What I love about the clothing range from Perth based label, abi and joseph, is that your style rating need not be compromised for comfort. abi and joseph make beautiful, stylish activewear and loungewear that can take you from school dropoff to your yoga class and then on for a morning coffee!
This is what Abi of abi and joseph has to say about their range;
abi and joseph was really born out of my own desires and frustrations as a Pilates Instructor and ex dancer, struggling to find clothing to wear to work out and teach in that I’d feel comfortable in, or rather, that represented me. In the search for “exercise clothing” and “active wear” I could only find sporty, stripy, racy little numbers, you know – with flared pants and cheeky slogans on the bottoms.
I mused that it would be a treat to be able to double dip and wear these clothes as casual wear – good basics to wear as layering pieces with my more splurgy fashion pieces. Anyway, several eventful chapters later the label was born!
The ‘Abi’ is, of course, myself. The styles came from my own wants and needs as a Pilates Instructor that wanted nice clothes! However, it was the talents of a leading Sydney designer and patternmaker, Marianne Backhouse, that brought the collection to fruition. With her extensive experience working with some of Australia’s top fashion labels, fastidious attention to detail and true understanding of good design, she made ‘simple’ pieces into classic, multi-purpose essentials that stood out from the pack. What emerged was a truly refreshing change from the ill-fitting, mass marketed abundance of stretch clothing and exercise wear.
The name “Joseph” comes from Joseph Pilates, the originator of the Pilates method and an inspiration for the clothing I was developing. The range was originally designed as Pilates wear – perfectly cut Pilates pants, Yoga pants, camisoles with built in support, wrap tops, tee-shirts, non slip socks and towels. No Logos or Sporty stripes are a promise! Fortunately, the label took off, (phew!) with the exercise fraternity really embracing the concept. Although only launched in 2006 the label has found a following from the Pilates and Yoga community, as well as high end lifestyle clothing and home ware stores.
Recently we’ve been enjoying an abundance of praise for our garments multi- purposing for travel wear. From fashion editors to abundant customers alike, the company have received a flood of letters excitedly thanking us for making clothes they can comfortably and fashionably travel in. Our Relaxed Fit Pants are used probably as much for plane rides and hotel wear as they are in the Pilates Studio!
Our fabrics. They’re hand picked to offer the most comfortable wear possible. Soft, breathable, easy wear… Fabrics are either imported from Italy or made here in Australia.
The cut. Our patternmaker is a goddess.
The great quality. They last the test of time.
What else? Subscribers receive10% discount on their first purchase.
I am adding a $20 abi and joseph gift voucher to the list of amazing prizes on offer in the Big, Beautiful Everyday Glamour Giveaway! Have you entered yet? There are two easy ways to enter, one for bloggers and one for non-bloggers.
So far the prize list includes…
♥ A beautiful bag from the very generous Sue of Exclusive Bags
♥ Four magnificent pieces of jewellery from the designers at Jack Be Nimble
♥ A $20 abi and joseph gift voucher
And there is still one more prize to be revealed! Don’t miss out, entries close WEDNESDAY, 16th December at 12pm, Perth, Western Australian time.